Shopping Hot-Links:
Print PDF Order Form
Place Order Online
Our SSSF Pledge:
We have committed $0.25 of every box of shells purchased to the Scholastic Shooting Sports Foundation.
New Pictures!
New pictures have just shown up in the Photo Gallery. Check them out!
If you have pictures that you would like to contribute, please email them to Brian.
Read about us in Ed Carroll's article in the September/October 2010 issue of the Shooting Sportsman Magazine.
About New Era Ammunition
New Era Ammunition is a small shotgun shell manufacturing company in New Era, Michigan. Our goal is to provide our customers a quality shotgun shell at a competitive price. We offer premium competition, low pressure and hunting shells for your immediate purchase. Due to our size we specialize in small batches of custom ordered ammunition to satisfy our customers’ every need.
Our shotgun shells are made with only the highest quality components.
The powders and wads we use create great patterns, have low felt recoil and keep your barrel clean. Only magnum shot is used in all of our shells for maximum performance. Give our shotgun shells a try and let us be “Your Custom Shotgun Shell Loader.”
Our specialty is making Custom Shotgun Shells. Let us make you the exact shells you want to shoot.
Our Pledge to Give Back
Watching children learn to appreciate the craft of shooting, hunting and the taste of wild game has instilled in us a passion for future generations of shooters. We have committed $0.25 of every box of shells purchased to the Scholastic Shooting Sports Foundation. Thank you for investing in us and the future of our shooting sports!
Now Available...
New Packaging and Shipping Options
Mix and match boxes of shells to fullfill the case (10 boxes) requirement for shippng purposes.
Bulk packaging and shipping, with a $0.25 savings per box, to help serve our customers better. With this option, if you order a case of the same shells they will be boxed with 250 shells together, not in boxes of 25.
Non-Toxic low pressure shells
ITX #2, #4 or #6 shot in 12 gauge 2 1/2" 1 ounce and 16 gauge 2 1/2" 7/8 ounce have a velocity of 1,150 fps. The cost is $45 per box of 25 shells.
It is sold as a custom option so are not on our order form, but can be ordered by mentioning the ITX shell by online order form, email or phone.
We can make you Nice Shot or Bismuth non-toxic shells, as well. 2 3/4", paper roll crimped and fiber wad non-toxic shells also available upon your request. As with all of our shells, they can be mixed with any of our other products to fulfill the case (10 box) requirement for shipping purposes.
New Low-Pressure Competition Shell Available
Our 16 gauge 2 3/4" 3/4 ounce 1,300 fps competition shell is now available. It is currently only available with #8 shot, but other shot sizes are available upon request. This load is using the Downrange Mfg DR 16 wad Charles Hammack developed, and is great for dove hunting or sporting clays. The pressure is below 8,000 psi, so it is also a low pressure load.
It retails for $8.50 a box or $85.00 a case. It is not on our order form, but can be ordered by mentioning the 16 gauge Competition Shell by online order form, email or phone. As with all of our shells, it can be mixed with any of our other products to fulfill the case requirement for shipping purposes.